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Change is inevitable ... and increasing! Rapid and radical change is the primary challenge facing corporations and professionals today. We cannot stop this change, nor can we ignore it. But we can increase our ability to adapt, to manage change effectively, and to benefit from the numerous opportunities that change creates. In these rapidly -changing times, the metaphor of adventure is the perfect vehicle for articulating the strategy that will help us address this challenge. By definition, adventure involves dealing with the uncertain, the unpredictable and the unknown, just as change involves moving towards a future in which there are no guarantees. To succeed in the uncertain world of the 1990's and the 21st century, we must learn to embrace change, and to become visionary and adventurous in dealing with the economic, social, and political environments in which we must all operate.

The key to future successes will be to develop the "Adventure Attitude" philosophy - a pro-active approach based upon the following acronym:


Straight to the Top and Beyond will motivate your staff to embrace new opportunities in a changing world, to open up their minds to new realities, and to develop the "Adventure Attitude" strategies that will be the key to success in the future.




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