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The following are some of John Amatt's favorite quotations -  many of which are excerpted from John Amatt's Keynote Presentations.





"Attitude is the key to success... not skill, not knowledge, 
not education ... ATTITUDE!
-  John Amatt


"Adventure isn't hanging on a rope on the side of a mountain.  Adventure is an ATTITUDE that we must apply to the day-to-day obstacles of life - facing new challenges, seizing new opportunities, testing our resources against the unknown and, in the process, discovering our own unique potential."
-  John Amatt


The Adventure Attitude offers nine keys to happiness, fulfillment and success in life, no matter in what arena of challenge you are operating.

A -
D - Desire and Determination
V - Vision and Values
E - Experience
N - Natural Curiosity
T - Teamwork and Trust
U - Unlimited Optimism
R - Risk-Ability
E - Exceptional Performance

-  John Amatt


“If you cannot understand that there is something in us which responds to the challenge of this mountain and goes out to meet it, that the struggle is the struggle of life itself - upward and forever upward - then you won’t see why we go.  What we get from this adventure is just sheer joy.  And joy is, after all, the end of life.  We do not live to eat and make money.  We eat and make money to be able to enjoy life.  That is what life means and what life is for."      
- George Leigh Mallory


“Experience is not what happens to you.  Experience is what you do with what happens to you.”
- Aldous Huxley


“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.  The danger lies in refusing to face the fear, in not daring to come to grips with it.  You must make yourself succeed every time.  You must do the thing you think you cannot do.”
- Eleanor Roosevelt


“f-8... and be there.”

Pat Morrow was the first man to climb to the highest point on each of the seven continents, and one of the world’s premier adventure photographers.  His intriguing answer to the question “How do you take great photographs?” offers us metaphorical insight into success in the third millennium.  Just as Pat must f-8 his camera to expose the film correctly to the light, so must we f-8 our minds - to expose our minds correctly to the changing world around us.  But we must also be there to meet today’s global challenges, because the way we operated in the past will not be acceptable in the changed business climates of tomorrow.  f-8 ... and be there’ talks to the need for continuous improvement, the maintenance of positive dissatisfaction and the constant rejection of complacency in our unending quest for new opportunity.
- Pat Morrow


“Nobody can fight their way to the top, and stay at the top, without exercising the fullest measure of grit, courage, determination, and resolution.  Everybody who gets anywhere does so because they are firstly resolved to progress in this world and then have enough “stick-to-itiveness” to transform their resolution into reality.  Without resolution, nobody can win any worthwhile place among their fellow men.”
- B.C. Forbes


“Security is mostly a superstition.  It does not exist in nature, nor do the children of man as a whole experience it.  Avoiding danger is no safer in the long run that outright exposure.  
Life is either a daring adventure or nothing!”
- Helen Keller


“Destiny is not a matter of chance; it is a matter of choice.  It is not something to be waited for; but rather something to be achieved.”
- William Jennings Bryan


“Don’t keep forever on the public road, going only where others have gone.  Leave the beaten track occasionally and dive into the woods.  You will be certain to find something you have never seen before.  Of course, it will be a little thing, but do not ignore it.  Follow it up, explore all around it; one discovery will lead to another, and before you know it, you will have something worth thinking about to occupy your mind.  All really big discoveries are the result of thought.”
- Alexander Graham Bell


“The climbing of earth’s heights, in itself, means little.  That men and women want and try to climb them means everything.  For it is the ultimate wisdom of the mountains that we are never so much human as when we are striving for what is beyond our grasp, and that there is no battle worth the winning save that against our own ignorance and fear.”
-  James Ramsey Ullman


“We are shaping the world faster than we can shape ourselves and we are applying to the present the habits of the past.”
- Winston Churchill (1945)


“It is one of the great paradoxes of human existence that by nature we seek out comfort and predictability, using all of our financial resources and intellectual power to devise technologies that will make our lives easier and less stressful.  The paradox is that once we have created the comfort we desire, we must leave it all behind if we are to move forward toward future opportunity.”
- John Amatt


“Everyone has unique potential.   The art is to discover our individual strengths and apply them to appropriate goals - goals that are attainable, but goals which stretch us in the attainment.”
-  John Amatt


“You either change, or you stagnate.  You either leap forward, or you fall backward.  You cannot stay where you are today.”
-  John Amatt


"Success is the constant process of going "one step beyond" your previous experience".
-  John Amatt




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